Global marketer with over a decade of experience shaping brand strategy and creative initiatives across fashion, CPG, wellness, and lifestyle brands.

Drawing from her international experience across the U.S., Asia, and Europe, she blends data, storytelling, and cultural insight to build meaningful connections between brands, audiences, and customers worldwide.

Key Experience

12+ years leading integrated marketing across diverse industries, including luxury and streetwear fashion, food & beverage CPG, wellness, and K-beauty, bridging markets in the U.S., Asia, and Europe.
Translates consumer and market insights into creative strategies that strengthen brand positioning and drive measurable growth.
Blends creativity and analytics to craft narratives that build brand affinity and cultural relevance.
Skilled in building and managing high-profile collaborations with global brands and artists, including Adidas, Disney, Hermès, Kering, Kraft Heinz, LVMH, Takashi Murakami, and the Louvre Museum, to deliver culturally resonant projects and activations.
Led initiatives that delivered industry-leading ROI through social, email, and digital campaigns.
Builds authentic connections by integrating brand storytelling with cultural insights and community engagement.