Global Brand & Integrated Marketing Leader

HyoEun Kwon is a global brand leader with over a decade of experience building culturally resonant brands at scale. Operating at the strategic intersection of creativity and commerce, she transforms consumer insights into high-impact initiatives that deepen brand affinity and drive measurable growth.

With a career spanning the U.S., Europe, and Asia, HyoEun serves as a strategic bridge between creative vision and business impact. She has architected high-profile collaborations and special projects for an elite portfolio of icons including Adidas, Disney, Hermès, Kering, LVMH Fragrance, and the Louvre Museum, as well as consumer brand giants like Kraft Heinz.

Most recently, HyoEun led digital growth for H Mart, delivering an industry-leading avg. 10.7 ROAS on social campaigns and a 3.9x ROI on lifecycle marketing. Previously, as Global Marketing Lead for Pharrell Williams’ BBC ICECREAM, she drove 85% revenue growth by integrating content, community, and commerce to engage the next generation of consumers.

A cross-functional collaborator by nature, HyoEun is passionate about using storytelling and technology to bridge URL and IRL worlds. She thrives on leading high-performance teams to create enduring connections that don't just capture attention, but contribute to the culture they serve.